When contemplating the current successes of Imagine Music Festival, one phrase comes to mind: humble beginnings. Based out of a small venue on Buford highway in the heart of Atlanta, Iris Presents has gone from Jack to Giant Slayer. Starting in 2014, IMF was poised to be the first Atlanta-based festival of its kind. Originally starting off as a two-day non-camping event, the creative geniuses behind the Iris brand have transformed the original incarnation into a three-day camping extravaganza complete with amusement rides, a 26 ft tall water slide, 12×60 ft splash pool with direct view of the stage, an interactive projection art piece, aqua-holograms, fire domes and more.
For the first two years the event was held at the historic Fourth Ward, Masquerade Music Park. For the events incarnation at the time, this venue worked perfectly. It was a centralized, well-known, and historic location, providing a perfect atmospheric vibe. However, as the festival’s popularity began to grow, so did the number of those in attendance. As expected, this year’s incarnation of IMF was forced to find a more suitable venue to accommodate the sheer number of projected attendees.
Atlanta Motor Speedway is shaping up to be the perfect choice to accommodate this year’s invigorating aquatic fairytale. The 887 acres of land can hold over 100,000 festival-goers per day and provides grass fields optimal for the various camping options.
Since the festival’s inception, heavy focus has been placed on quality more so than quantity. Each artist was hand-picked and chosen purposefully by the Iris team to present a well-balanced, all-encompassing lineup to suit the musical proclivities of those in attendance. Since 2014, each iteration of IMF has encompassed top acts such as Adventure Club, Destroid, The Glitch Mob, and Datsik, with headliners such as Benny Benassi, Borgore, Excision, and Zeds Dead taking the stage in 2016. In tandem with the aforementioned, the Iris team has made it of paramount importance to involve Atlanta favorites such as Leah Culver, Pyramid Scheme, Mantis, Stranger Candy and $unday $ervice. More so than any other festival, IMF has placed emphasis on bringing their local music scene and culture to the forefront, sharing the stage with top tier talent from around the globe.
Aesthetically speaking, IMF has yet to disappoint. From Qi Gong, Acro Yoga, transformational workshops and classes, this year’s IMF continues to champion personal growth, spiritual growth and overall well-being. IMF has the unique, intrinsic ability to provide and cultivate an escape for all walks of life to feel genuine love and acceptance. Within these confines, there is no judgment. Each and every Imaginer is encouraged to find oneself and be oneself, proudly and freely.
So, lets get down to brass tax. Cost is undoubtedly one the most important elements of planning any festival trip. IMF is, in this writer’s humble opinion, one of the most fairly priced festivals of its size occurring in North America. The overall production quality having been showcased thus far has left us all eager for what is to come with this year’s installment.
Glenn and Madeleine Goodhand, founders of Imagine Music Festival, have stated they find “great joy and personal fulfillment from helping provide people with fond memories, smiles, laughter, friendships, and love… This [shared] feeling of robust fulfillment… proved to be the impetus behind creating the Imagine Festival,” and can be seen through the continued prosperity three years later. The success of both the Imagine and Iris brand cannot be linked to simply one person, but to a team of like-minded, passionate entrepreneurs with the same goal in mind: to be a catalyst of love and light in a world gone mad. Imagine THAT.
Last Chance to Buy Tickets!